New media come on stage (2)

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Around 1960 engineers studied new ways to apply makeup electromechanically. The idea was to deposit, particle after particle, grain after grain, an adequate minimum quantity according to the topography of the face. The objective was to obtain a more natural and uniform appearance, but the idea was too complicated to implement with the means available at the time. Little by little, specific ranges of cinema and theater products appeared.
 

Cover of a Perfume industry Guide. Guide des industries de la parfumerie. Paris: éditions Publi-Guid, 1950-1951.   BIU Santé Pharmacie : cote P 50155-1950/1951.

Advertising for "Collections" make-up by Orlane. 1958. About Orlane Perfume House Collection privée. © Orlane.

Details of a cover of the magazine Photo Ciné Revue, may 1963.   BIU Santé Pharmacie : cote P 10119.

Special make-up for theater, cinema and television. Guide des industries de la parfumerie. Paris: éditions Publi-Guid, 1953-1954.   BIU Santé Pharmacie : cote P 50155-1953/1954.

Christian Dior "Visiora" range.   Collection privée. © Christian Dior Parfums.

Professionnal make-up for performing art (180 ml).   Collection privée. © Christian Dior Parfums.